The future of SEO: 7 expert articles that explain what’s really changing
SEO is no longer just about keywords and backlinks. In 2025, it’s about trust, visibility, adaptability, and meeting users wherever they search, whether that’s Google, TikTok, or an AI chatbot. The landscape is shifting fast, and keeping up means rethinking what “optimization” really means. To help you cut through the noise and stay ahead, we’ve […]
Practical guide to level up your spreadsheets – beginner level
Picture this: You’re starting your day. You’re prepping for your weekly team meeting, coffee in hand, and you open your laptop to find… chaos. Sales numbers are in one Google Sheet, but half the rows are missing. Client feedback is buried in a Notion doc no one updated. Your marketing budget? Still saved in a […]
Growth hacking is a mindset, not a tactic
In a digital world obsessed with tools, quick wins, and data dashboards, it’s easy to lose sight of what really fuels growth: mindset. That was the recurring theme in my recent conversation with Theodoros Moulos, Chief Strategist of of Growth Hackers Inc. and CEO of GrowthRocks, who helped pioneer what we now call growth hacking. […]
Exposure – the founder phase no one talks about
This story is part of our Business Insights Series, where I dive into real conversations with mission-driven founders working at the intersection of purpose, tech, and impact. In our first interview, we explored what happens before the MVP. Mariam Chadi, a fierce advocate for equal opportunity in education who is pushing forward a vision of […]
Signs speak louder: How one founder empowers the hearing impaired community
This story is part of our Business Insights Series, where I dive into real conversations with mission-driven founders working at the intersection of purpose, tech, and impact. In a world obsessed with launching fast and scaling faster, some entrepreneurs are choosing a different path—one that begins long before code is written or an MVP is […]
Hyperfocus & Dopamine: Why Gamers Make Great Entrepreneurs
Let’s start with something radical: What if that young adult glued to video games for 18 hours a day isn’t lazy but highly capable? What if that so-called “addiction” is really a neurodivergent brain trying to meet its dopamine needs the only way it knows how? This isn’t just a theory. It’s a pattern we’re […]
Why motivational intelligence matters in leadership
This piece is part of the Business Insights Series—a collection of candid conversations with business leaders, educators, and change-makers across the world. These are not sales calls. They’re real talks about what works, what breaks, and what drives meaningful growth. My recent conversation with James Fleming MQ , founder of the UK’s fastest-growing leadership training […]
Hidden giants: Growth without the spotlight
Over the past few months, I’ve been on a mission to connect with entrepreneurs, operators, and decision-makers across the world—not to pitch but to listen. To ask better questions. To discover the silent breakthroughs and behind-the-scenes brilliance happening in businesses we rarely hear about. That’s how I found myself in conversation with John Golding, Chief […]
The leadership power of neurodivergence
At Serenichron, we are on a mission to uncover what actually works in modern business. In this Business Insights Series, I sit down with founders, consultants, and unconventional leaders to dig into the overlooked insights that drive real success. No fluff. No performative thought leadership. Just honest, human conversations that spark better strategy. Recently, I […]
Build trust, then sell: The education-first strategy
If you run a course-based business, coach clients, or offer training materials in any form, this article is for you. Whether you’re educating customers, building learning paths, or simply sharing knowledge to support your product, the way you deliver that content can drive real revenue. Imagine a sales process where your potential client arrives with […]
