Case Study I: Helping TOEFL Speaking Teacher Grow with SEO

Overview

TOEFL Speaking Teacher was a small business helping students and professionals prepare for the TOEFL test, with a special focus on the speaking section. Specific TOEFL scores are needed to study, work, or live in the US. This business helped students improve their TOEFL speaking skills, which is often the most challenging part of the test. Serenichron partnered with TOEFL Speaking Teacher to increase website visitors and income through a well-planned SEO strategy.

Project Goals

The main goals of this project were:

  • Bringing more people to the website through better search results.
  • Helping the business appear higher in search rankings, so more students could find it.

Growing revenue by turning website visitors into paying clients.

Our Approach

To achieve these goals, we began with a deep analysis and clear strategy:

  1. SEO and Competitor Research: The first step was reviewing the website’s current SEO. This included looking at which keywords were helping the site appear in search results and which pages were doing well. We also studied similar businesses (competitors) to understand what made them successful. Using tools like SEMRush, Ahrefs, and Google Keyword Planner, we found keywords and search terms that matched what TOEFL takers were searching for online.
  2. Focus on TOEFL Speaking: We found that the most valuable area for this business was the TOEFL speaking section, which many students and working professionals find difficult. Working closely with the business owner, we built a plan to target keywords focusing on TOEFL speaking. This allowed us to reach TOEFL takers who needed help specifically in this area, which also helped the business specialize in a high-value niche.
  3. Building Website Trust and Authority: The website already had quality content, and the name “TOEFL Speaking Teacher” was helpful for SEO since it directly mentioned what the business offered. However, the website did not rank high in search results because it lacked “domain authority.” Domain authority is important, as it tells search engines that the website is trusted. Increasing this authority became one of our main goals.

Key Strategy

To increase authority and trust, we developed a backlink strategy. A backlink is a link from another website that points to our client’s website. Backlinks from well-known or trusted websites are valuable because they can help the website rank higher in search results.

  1. Finding Strong Backlink Opportunities: Our research found a unique opportunity with a domain called iteacher.com. This domain was no longer active but had previously been linked to a popular Google teaching blog. This connection meant iteacher.com had high authority, which was valuable for SEO.
  2. Purchasing and Redirecting Traffic from the Domain: Since iteacher.com was close to expiration, we suggested buying it. Once acquired, we set up redirects to send visitors from iteacher.com to specific pages on the TOEFL Speaking Teacher website. This approach allowed us to pass the authority from iteacher.com to our client’s website, which helped build trust with search engines. Additionally, we created helpful content on popular sites like Quora and Magoosh, which gave more visibility to the website and helped reach potential test takers.

Results

The SEO strategy brought impressive results for TOEFL Speaking Teacher:

  • 300% More Traffic: Redirects from iteacher.com, and our other SEO work, brought three times more visitors to TOEFLspeakingteacher.com. This made the website much easier to find for the audience needing TOEFL support.
  • Double the Revenue: With more visitors, the business quickly doubled its revenue, as more people signed up for lessons and tutoring.
  • A Strong Base for Future Growth: The improvements set a strong foundation for the business. With better SEO and more authority, TOEFL Speaking Teacher became better prepared for future growth.

Outcome

The successful SEO project led to new opportunities for the business owner. Eventually, TOEFL Speaking Teacher was sold to a new owner in the education sector and rebranded as TST Prep. This new brand continues to help students and working professionals with TOEFL resources and practice, using the solid SEO foundation we helped establish.

Why Work with Serenichron?

Are you a small business owner looking to reach more customers and grow your revenue? Serenichron’s SEO strategies are focused on getting real results, so your business can be seen by more people. Whether you are just starting or looking to grow, our team can help. Contact us today to start building your online presence and grow your business!

Case Study II: TSTPrep & Procesio

Introduction

Generative AI is changing online education by making learning more interactive and personal. We worked with a company that helps people prepare for English exams, like TOEFL and Duolingo English Test (DET). Our goal was to improve their platform by adding AI. In this case study, we explain how Procesio helped us manage and connect different AI services, creating a better system for their students and staff.

The Client’s Vision

Our client is a leader in English exam preparation. They wanted to improve their system by making it more interesting for students and giving them faster, personalized feedback. They also wanted to help staff save time by using AI.

Their goals were to:

  • Simulate different question types, like image and speaking prompts.
  • Create a large amount of practice content quickly.
  • Provide instant, personalized feedback to students.
  • Help staff save time with AI-assisted processes.

We integrated several AI services into their WordPress Learning Management System (LMS) to meet these goals.

The Procesio Advantage

We used Procesio to connect all the AI services and manage the workflows. Procesio is an automation platform that allows users to build workflows without much coding. This was very helpful for our project because it made everything easier to set up and control.

Here’s how Procesio helped:

  • Process Designer: This visual tool made it simple to design and test workflows for AI services.
  • API and Webhook Integration: Procesio allowed us to connect the WordPress platform with the AI services through APIs, which ensured data moved between the systems quickly, like sending students’ answers and getting AI-generated feedback.
  • Automation: Procesio automated repetitive tasks, such as uploading student data and generating feedback. This saved time and reduced the need for manual work.
  • Scalability: The platform’s cloud infrastructure allowed it to grow as the client’s needs increased.

Here are the AI tools we integrated using Procesio:

  • OpenAI’s Whisper for turning speech into text.
  • ElevenLabs for creating speech from text.
  • OpenAI’s GPT-4 for generating and evaluating text.

By using Procesio, we could connect these AI services without needing a lot of coding. This made the system easy to manage and update.

AI Workflows that Procesio enabled for us

Two of the most exciting features we developed were AI-powered Listening question-type exercises, for which we took the text and used Procesio to manage the text-to-speech conversion into audio files. Here’s how they worked:

Creating Content:

  • We used AI to turn written text into audio files that students could listen to. The text was uploaded to WordPress using a CSV file with entries to be converted into audio. This way, we could generate many audio files quickly.

Student Interaction:

  • Students listened to the AI-generated audio and responded in two ways. They either typed out what they heard (Listen and Type) or replied verbally to the audio (Listen then Speak).

AI Feedback:

  • The student’s response was reviewed by GPT-4. For the Listen and Type exercise, it checked if the typed text matched the original. For Listen then Speak, it reviewed the spoken answer based on the prompt.

  • GPT-4 then created feedback and Procesio made sure it was sent to WordPress instantly. This allowed students to get quick, personalized feedback, helping them learn more effectively and understand where they could improve.

Thanks to Procesio, all these steps were automated and ran smoothly, making the whole process faster and more efficient.

Results and Insights

The AI-powered features had a big impact on both students and staff:

  • Students: Enjoyed the personalized feedback and felt more confident with the AI-generated practice.
  • Staff: Saved time in generating questions and other processes, which allowed them to focus on other tasks.
  • Content Creation: The system allowed for faster production of new content.

Key Lessons Learned:

  • Generative AI can improve learning experiences when combined with automation tools like Procesio.
  • A platform like Procesio makes connecting and managing multiple AI services easy.
  • Human input is still important to ensure the highest quality in grading and feedback, but AI can reduce manual work.

Conclusion

This case study demonstrates how AI, integrated through Procesio, can improve learning experiences by making them more engaging and efficient. Using automation, we created a platform allowing faster feedback and easier management.

Generative AI has great potential in many industries, not just education. With the right tools and strategy, businesses can offer more personalized services and improve operations.

Work with us!

Want to see how AI can benefit your business? Contact Serenichron today to find out how we can help you integrate AI, whether you are in e-commerce, customer service, marketing, or education. Let’s create an intelligent solution that fits your business needs!