Case Study I: Helping TOEFL Speaking Teacher Grow with SEO
TOEFL Speaking Teacher helped students and professionals prepare for the TOEFL speaking section — often the hardest part of the test. Serenichron partnered with them to grow website visitors and income through a well-planned SEO strategy.
The Client
Overview
TOEFL Speaking Teacher was a small business helping students and professionals prepare for the TOEFL test, with a special focus on the speaking section. Specific TOEFL scores are needed to study, work, or live in the US. This business helped students improve their TOEFL speaking skills, which is often the most challenging part of the test. Serenichron partnered with TOEFL Speaking Teacher to increase website visitors and income through a well-planned SEO strategy.
What We Set Out to Do
Project Goals
Bring more people to the website through better search results.
Help the business appear higher in search rankings, so more students could find it.
Grow revenue by turning website visitors into paying clients.
The Strategy
Our Approach
To achieve these goals, we began with a deep analysis and clear strategy.
SEO and Competitor Research
The first step was reviewing the website’s current SEO — which keywords were helping it appear in search results and which pages were doing well — and studying competitors to understand what made them successful. Using SEMRush, Ahrefs, and Google Keyword Planner, we found the keywords and search terms that matched what TOEFL takers were actually searching for.
Focus on TOEFL Speaking
We found that the most valuable area for this business was the TOEFL speaking section, which many students and working professionals find difficult. Working closely with the business owner, we built a plan to target keywords focused on TOEFL speaking — reaching TOEFL takers who needed help specifically in this area, and helping the business specialize in a high-value niche.
Building Website Trust and Authority
The website already had quality content, and the name “TOEFL Speaking Teacher” was helpful for SEO since it directly mentioned what the business offered. However, the website did not rank high in search results because it lacked domain authority — the signal that tells search engines a website is trusted. Increasing this authority became one of our main goals.
Building Authority
Key Strategy
To increase authority and trust, we developed a backlink strategy — links from other websites that point to a client’s site. Backlinks from well-known or trusted websites are valuable because they can help a website rank higher in search results.
Finding Strong Backlink Opportunities
Our research found a unique opportunity with a domain called iteacher.com. This domain was no longer active but had previously been linked to a popular Google teaching blog — meaning it carried high authority, which was valuable for SEO.
Purchasing and Redirecting Traffic
Since iteacher.com was close to expiration, we suggested buying it, then set up redirects sending visitors to specific pages on the TOEFL Speaking Teacher website — passing its authority to our client and helping build trust with search engines. We also created helpful content on Quora and Magoosh for extra visibility.
The Numbers
Results
The SEO strategy brought impressive results for TOEFL Speaking Teacher.
- 300% More TrafficRedirects from iteacher.com, and our other SEO work, brought three times more visitors to TOEFLspeakingteacher.com — making the website much easier to find for the audience needing TOEFL support.
- Double the RevenueWith more visitors, the business quickly doubled its revenue, as more people signed up for lessons and tutoring.
- A Strong Base for Future GrowthThe improvements set a strong foundation for the business. With better SEO and more authority, TOEFL Speaking Teacher became better prepared for future growth.
The successful SEO project led to new opportunities for the business owner. Eventually, TOEFL Speaking Teacher was sold to a new owner in the education sector and rebranded as TST Prep — a brand that continues to help students and working professionals with TOEFL resources and practice, using the solid SEO foundation we helped establish.
Why Work with Serenichron?
Are you a small business owner looking to reach more customers and grow your revenue? Our SEO strategies are focused on getting real results, so your business can be seen by more people. Whether you’re just starting or looking to grow, our team can help — contact us today to start building your online presence.
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