Email Marketing
Email that arrives, gets read, and does the follow-up for you.
Email marketing is a broad term that currently encompasses a wide range of actions tailored to the objectives of each business.
What We Do
Services Offered
We create and configure email automations while also providing maintenance and edits for your existing email marketing campaigns. This includes:
Segmented audiences
Smart automations focused on various goals
News updates
Email design
Inactivity filters
Re-engagement campaigns
The Detail
Key Aspects Covered by This Service
Campaigns with a defined goal
Creating email marketing campaigns with clearly defined goals, which may include:
- Promoting a product, promotion, or event
- Increasing awareness among an existing audience
- Building loyalty with current clients
- Periodic newsletters
Emails woven into the sales process
Creating all emails and automations involved in the sales process, including:
- Post-sale emails
- Confirmation/notification emails
- Reminder emails
- Invitations/sign-ups for programs
- Any other recurring emails as part of a repetitive process
Going Further
Automations We Can Build
The campaigns above cover the day-to-day. These are the builds that go further — sequences with their own content plan, their own timeline, and rules that respond to what each subscriber actually does.
They get scoped separately because they vary so much. A four-day course and a ten-day one are different pieces of work. Tell us the outcome you are after and we will size it.
- Short automated coursesA few days of email that teach something genuinely useful and earn the next step.
- Long-form email coursesTen days and up, with branching flows and rules that react to how each subscriber behaves.
- Lead generation campaignsSequences built to bring new contacts in and warm them up before a sales conversation.
- Custom marketing strategiesBuilt around your list, your offer and your calendar rather than dropped in from a template.
When To Use It
When Can You Benefit From This?
When you need to streamline your workload by sending an email with just a few clicks.
When you want to grow your audience and increase their engagement with your business.
When you want to boost your visibility.
To promote various products and services.
The Outcomes
What You Actually Get
Less time spent manually sending emails.
Direct promotion delivered to the inboxes of people already interested in your brand.
Increased sales.
Enhanced visibility and brand consistency.
Improved customer loyalty.
Round It Out
This Service Pairs Well With
Email works best when the rest of the funnel is pulling its weight. These pair naturally with it, and can run in the same engagement.
- Copywriting
- Branding
- Other automations and integrations
- Business consulting
- Lead generation
- Training for you and your team
Make Email Do the Follow-Up
Bring the list, the tool you’re stuck with, or nothing at all. Thirty minutes is enough to map the first sequence.
Schedule a Discovery Call