Case Study V: How Plant Spirit School & Summit Reached New Audiences
Plant Spirit School and Plant Spirit Summit are two projects by EntheoNation, a brand led by Lorna Li, built to reach a growing community of visionary shamans and spiritual seekers. Serenichron helped launch two new online spaces — one for educational content, another to host a virtual summit — in just four months.
The Client
Overview
Plant Spirit School and Plant Spirit Summit are two projects by EntheoNation, a brand led by Lorna Li, they needed a powerful online presence to reach a growing community of visionary shamans and spiritual seekers. After moving EntheoNation’s website to a new server, we helped prepare a launch for both the school and the summit. This involved creating two online spaces: one to share educational content and another to host a virtual summit. We had four months to set up these platforms for a large event with top speakers in spirituality.
What We Set Out to Do
Project Goals
Plant Spirit School Website: We built a website focused on providing educational materials about visionary practices and spiritual growth. This platform shares educational content like videos and interviews. It also directs visitors to the summit.
Plant Spirit Summit Launch: We prepared the online setup for a three-day summit, featuring 18+ speakers from the psychedelic and spiritual communities.
Growing Reach Through Partners
Partnerships & Affiliate Marketing
The Partner Model
To promote the summit, the owner worked with other brands as partners. These partners shared the summit with their own audiences.
Our Role
Our job was to track which visitors and sales came from each partner, so we could pay commissions fairly.
The Strategy
Our Approach
Tracking and Optimization
We built a system to track leads and sales. We first collected lead data on the website, and a webhook sent this data to spreadsheets, then Zapier sent it to an email system. To prevent data loss, we used two methods for tracking — this way, data stayed secure, even if a sale happened long after the first contact.
Lead Generation and Marketing
We created interest before the summit. We first built a list of leads who wanted summit updates — they received event details before anyone else. From over 100,000 visitors driven by our partners, 40,000 opted in; for the rest, we used Facebook Ads to remind them about the event.
Ticketing & Event Setup
As the summit date approached, the speaker lineup was confirmed and the event dates were finalized. We built a simple ticket system, and set up a second funnel to offer special, high-ticket services to the most interested attendees.
The Numbers
Results
The Plant Spirit School & Summit launch exceeded expectations. We used smart partnerships, careful tracking, and good systems to increase visitors and sales.
- 2,000+ Ticket SalesOur ticket system led to more than 2,000 ticket sales, resulting in approximately $100,000 in revenue.
- 100,000+ Partner-Driven VisitorsOur partners drove over 100,000 visitors to the summit, with 40,000 of them opting in to receive event updates before anyone else.
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