SEO Optimization

SEO optimization represents a set of techniques aimed at increasing the performance and visibility of your website on two levels: technical and content.

How?

From a technical standpoint, by optimizing your website’s page load times, its internal structure, and how different links communicate with each other.

From a content perspective, by consistently building texts based on relevant keyword research for the chosen topic and by following a content strategy aligned with your business objectives.

Although it’s a complex service, there’s a set of generally valid and applicable ingredients that can progressively increase both your website’s exposure in search engines and its performance.

We offer an in-depth analysis of your website’s SEO performance while providing general improvement plans. At your request, we begin implementing all necessary changes to increase the number of customers and overall performance of your website.

SEO analysis and review
SEO guidelines for writers
SEO suggestions for each future piece of content
Technical SEO
Analytics
Set up analytics systems (Google Analytics, Hotjar, on-site surveys)
Periodic review of analytics
Suggestions for business improvement based on analytics
Better understanding of your audience

When can you use this service?

SEO optimization is recommended for all websites, but those that can benefit most from consistent efforts in this regard are:

E-commerce sites
Blogs from various fields
Presentation websites
Sales websites

What are the real benefits?

Your site’s content will be structured to be correctly indexed in Google (and other search engines)
Your site’s pages will load quickly, avoiding user abandonment rates
Your products can receive previews in Google (Snippets)
You won’t (anymore) have broken links, redirects that lead nowhere, and other such problems
You’ll have a strategy based on which to write structured content that’s easy to understand and navigate
You’ll have images optimized for the best site performance
You can grow organically, creating relevant content for your niche with the help of research
You’ll build authority for your web domain over time

This service can be accompanied by:

Copywriting
Training for you and your team
Automations and integrations suitable for your objectives
Database management
Business consultancy