Case Study I: Helping TOEFL Speaking Teacher Grow with SEO
Overview
TOEFL Speaking Teacher was a small business helping students and professionals prepare for the TOEFL test, with a special focus on the speaking section. Specific TOEFL scores are needed to study, work, or live in the US. This business helped students improve their TOEFL speaking skills, which is often the most challenging part of the test. Serenichron partnered with TOEFL Speaking Teacher to increase website visitors and income through a well-planned SEO strategy.
Project Goals
The main goals of this project were:
- Bringing more people to the website through better search results.
- Helping the business appear higher in search rankings, so more students could find it.
Growing revenue by turning website visitors into paying clients.
Our Approach
To achieve these goals, we began with a deep analysis and clear strategy:
- SEO and Competitor Research: The first step was reviewing the website’s current SEO. This included looking at which keywords were helping the site appear in search results and which pages were doing well. We also studied similar businesses (competitors) to understand what made them successful. Using tools like SEMRush, Ahrefs, and Google Keyword Planner, we found keywords and search terms that matched what TOEFL takers were searching for online.
- Focus on TOEFL Speaking: We found that the most valuable area for this business was the TOEFL speaking section, which many students and working professionals find difficult. Working closely with the business owner, we built a plan to target keywords focusing on TOEFL speaking. This allowed us to reach TOEFL takers who needed help specifically in this area, which also helped the business specialize in a high-value niche.
- Building Website Trust and Authority: The website already had quality content, and the name “TOEFL Speaking Teacher” was helpful for SEO since it directly mentioned what the business offered. However, the website did not rank high in search results because it lacked “domain authority.” Domain authority is important, as it tells search engines that the website is trusted. Increasing this authority became one of our main goals.
Key Strategy
To increase authority and trust, we developed a backlink strategy. A backlink is a link from another website that points to our client’s website. Backlinks from well-known or trusted websites are valuable because they can help the website rank higher in search results.
- Finding Strong Backlink Opportunities: Our research found a unique opportunity with a domain called iteacher.com. This domain was no longer active but had previously been linked to a popular Google teaching blog. This connection meant iteacher.com had high authority, which was valuable for SEO.
- Purchasing and Redirecting Traffic from the Domain: Since iteacher.com was close to expiration, we suggested buying it. Once acquired, we set up redirects to send visitors from iteacher.com to specific pages on the TOEFL Speaking Teacher website. This approach allowed us to pass the authority from iteacher.com to our client’s website, which helped build trust with search engines. Additionally, we created helpful content on popular sites like Quora and Magoosh, which gave more visibility to the website and helped reach potential test takers.
Results
The SEO strategy brought impressive results for TOEFL Speaking Teacher:
- 300% More Traffic: Redirects from iteacher.com, and our other SEO work, brought three times more visitors to TOEFLspeakingteacher.com. This made the website much easier to find for the audience needing TOEFL support.
- Double the Revenue: With more visitors, the business quickly doubled its revenue, as more people signed up for lessons and tutoring.
- A Strong Base for Future Growth: The improvements set a strong foundation for the business. With better SEO and more authority, TOEFL Speaking Teacher became better prepared for future growth.
Outcome
The successful SEO project led to new opportunities for the business owner. Eventually, TOEFL Speaking Teacher was sold to a new owner in the education sector and rebranded as TST Prep. This new brand continues to help students and working professionals with TOEFL resources and practice, using the solid SEO foundation we helped establish.
Why Work with Serenichron?
Are you a small business owner looking to reach more customers and grow your revenue? Serenichron’s SEO strategies are focused on getting real results, so your business can be seen by more people. Whether you are just starting or looking to grow, our team can help. Contact us today to start building your online presence and grow your business!
