Customer journey & behavior analytics audit

Understand your customers like never before

Your website may be getting traffic, but do you really know how visitors are interacting with it? If users drop off before converting, struggle to find what they need, or engage with the wrong content, your marketing and sales efforts could be wasted. Our customer journey & behavior analytics audit provides deep insights into how visitors navigate your site, where they get stuck, and what needs improvement to enhance user experience and increase conversions.

Why behavior analytics matters

It’s frustrating to see website visitors come and go without taking action. Unclear user pathways make it difficult to identify why people aren’t converting. Hidden friction points frustrate potential customers, causing them to leave before engaging. Low engagement rates indicate that content, layout, or CTAs may not be resonating. Without behavioral insights, optimizing the user experience becomes guesswork. This audit helps you replace assumptions with real data so you can create a website that works for your audience—not against them.

What’s included in the audit

User behavior mapping:

Track visitor flow through the website to uncover patterns, popular pages, and drop-off points.

Heatmap analysis:

Identify areas where users engage most and detect sections that may be causing confusion or lack of interaction.

Session recordings review:

Watch real user interactions to understand pain points and usability issues.

Click & scroll depth analysis:

Determine if key content is being seen or if users abandon pages too soon.

Engagement & interaction assessment:

Evaluate form completions, CTA effectiveness, and content consumption trends.

Friction point identification:

Pinpoint issues that may be preventing conversions, such as slow load times, confusing navigation, or unnecessary steps in the user journey.

Our comprehensive audit report includes:

Visual behavior insights: Heatmaps and session recordings that reveal real user interactions.
Actionable UX & engagement improvements: Data-backed recommendations to refine layout, content, and CTAs for better performance.
Conversion funnel optimization plan: A clear strategy to reduce friction and guide users toward taking action.
Data-driven personalization strategies: Insights on how to tailor user experiences based on behavioral trends.

Turnaround time

Our audit report will be delivered within 5-10 business days, giving you the insights needed to refine your customer journey and drive more meaningful engagement.

Aviva Rabinovici

_{Founder @ Guides Collective}

“If you're looking for a seasoned systems architect capable of bolstering your operational and business efficiency, Vlad and Serenichron will definitely deliver.”

Josh MacPherson

_{Founder & Head Instructor @ TOEFL Prep}

“I highly appreciate Vlad for his dedication, professionalism and passion. He is one of the best in the field and a great asset to any organisation.”

Renee Clair

_{Empowerment Coach @ Renee Clair Consulting | Project Manager
@ Third Wave}

“Vlad is an incredibly knowledgeable and kind-hearted colleague and I highly recommend him and his team to anyone who needs systems and operations support!”

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