May 17, 2023, a platform dedicated to promoting the benefits of psychedelic plant medicines, had been in dire need of a visual overhaul. The old website design was cluttered, difficult to navigate, and failed to convey the true essence of their mission. As a result, their engagement metrics and user retention rates were suffering.

That’s why approached our team to rebrand their website and give it a fresh look. In this case study, we present the side-by-side comparison of the old and new website design in an interactive slider. 

Before the new design, the homepage suffered from an overabundance of posts, distracting the user with tens of interrupted excerpts, and taking up valuable attention.

After, the user was guided through Entheonation’s mission and encouraged to join its community of voices. This increased conversion rates by over 130%.