How to turn your free content into a lead-generating machine?

The biggest missed opportunity in digital marketing Many businesses spend hours (and sometimes thousands of dollars) creating valuable resources—ebooks, templates, whitepapers, and industry reports—yet some end up giving them away without tracking or follow-up. No tracking. No opt-in. No follow-up. This is a massive wasted opportunity. Free resources should not just be “gifts”—they should be […]